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Barclays gives away 50,000 contactless coffees

silicon.com

10 Sep 2008

Barclays will be giving away 50,000 single use contactless payment cards at this weekend’s Thames Festival to get consumers used to the idea of the ‘wave and pay’ tech.

Festival goers will be able to pick up one of the one-off cards on either Saturday or Sunday and use the stored credit to pay for a drink at Coffee Republic at Jubilee Gardens on London’s South Bank.

The coffee outlet will house six of the 6,000 readers able to take Barclays contactless payments in the UK.

Barclays announced its first contactless credit card a year ago. The card, called OnePulse, can be used for contactless payments and as an Oyster card, and also as a standard credit card.

The bank recently told silicon.com it will be expanding the range of plastic able to make contactless payments, as it seeks to have a million wave and pay cards in the hands of its customers by the end of this year.

Living channel in partnership tie-up with Coffee Republic

Living is to launch its biggest ever marketing campaign to back Candace Bushnell’s drama ‘Lipstick Jungle’ and has signed a string of partnerships including tie-ups with Coffee Republic, Bauer, Heart FM and Metro.

The Virgin Media Television owned channel signed the UK rights to the show from the writer of ‘Sex and the City’ last month and it will air the glamorous New York show as one of the star attractions of its autumn line-up.

‘Lipstick Jungle’, which has been green lit for a second season in the US, stars Brooke Shields as one of three career women in New York and is the televisual successor to ‘Sex and the City’.

The marketing push to promote the show will include a media partnership with Coffee Republic that will feature in the chain’s 67 stores. The chain has specially created Lipstick Lattes, which are vanilla flavoured coffees featuring a chocolate kiss shape top, and Lipstick Cupcakes featuring similar iced branding.

‘Lipstick Jungle’ will also be branded on coffee cup sleeves, tables, loyalty cards, A boards, in-house posters, window posters and screensavers.

Bauer’s celebrity gossip title Heat is creating a Living-branded faux back cover with three additional pages of advertorial showcasing the digital channel’s autumn schedule highlights.

As part of a wider partnership with Metro, ‘Lipstick Jungle’ branded Oyster card holders will be handed out with Metros, complete with little mirrors for travellers to check themselves out on the way to work. A Living showcase creative will also be cover wrapped on London Lite and Thelondonpaper in the evening to compliment the morning activity.

Heart FM will run a series of on-air promotions and offer listeners the chance to win a ‘Lipstick Jungle’ pampering pack, which will be delivered via a ‘Lipstick Jungle’ branded New York Yellow cab.

Dan Daly, Living’s brand manager, said: “‘Lipstick Jungle’ is one of Living’s biggest new shows of the year and we thought it was really important to think creatively about getting the brand into new spaces and find new ways of reaching audiences.

“The gorgeousness of ‘Lipstick Jungle’ really embodies what Living as a channel is all about and this fresh and innovative approach to the marketing campaign will help us achieve real stand out.”

Two other partnerships complete the marketing push that launches the show in the UK. ASOS.com will allow users of the fashion site to search for the “the Lipstick Look” and the partnership will also include ‘Lipstick Jungle’ presence elsewhere on the site and in its monthly magazine.

Living has also joined forces with Bliss London Spa, which was founded as the “ultimate way to relax stressed-out New Yorkers”. Bliss customers will receive a host of ‘Lipstick Jungle’ theme treatments including a Lipstick Pedicure at Bliss London in September, a free Bliss Poutrageous lip plumper, a Lipstick cocktail,  and be able to watch an advance screening of the premier episode of the show while having their exclusive limited-edition pedicure.

As well as Shields, who plays Wendy Healy, the show stars Kim Raver from ’24’ as Nico Reilly and Lindsay Price from ‘Beverly Hills 90210’ as Victory Ford.

Media planning and buying was handled by Goodstuff & Manning Gottlieb OMD.